Friday, August 29, 2008

Exciting new stockists!

                                                       fraulein dress - spring 09 collection
Greetings!

Reif is back from Vegas and we are pleased to announce two fabulous new stockists.


Here in Portland, our garments will be available at sword+fern.  Sword+fern is a super cute new shop owned by Emily Baker of Clever Castle.  It is located at 811 E. Burnside.  I'm really stoked!


Reif has finally made it to the East Coast!  We'll be available at Vagabond
They will be carrying our Spring 09 collection, so look for us in stores in February




Wednesday, August 13, 2008

we've been BUSY!

Oh, man. So much to say!

Just added my fall/winter 08 collection to my smashingdarling online store!
Check it out.

11 days to go until I leave for Vegas! Reif will be debuting Spring 09 at the POOL tradeshow, August 25-27th. We'll be in space 1106.  Make an appointment to see the collection.  Here's a sneak preview.....





xo,
Lindsey

Tuesday, June 17, 2008

Fashion Fight Club Trunk Show this Sunday!

Reif will be representing at the Fashion Fight Club trunk show this Sunday at Olio United.  For those of you who aren't familiar with the FFC, you will be very soon!  We are a Portland based designer collective who share resources and promote each other while at the same time promoting independent fashion as a whole.  

We will be having a trunk show in celebration of the formation of this group, with DJs Beyonda and Equestrian providing their musical stylings.  There will be lots of overstock from all of the designers, and one of a kind pieces.  Reif will be bringing a preview of their Spring/Summer '09 line which we'll be presenting at the Pool tradeshow in Las Vegas.

Here are the important details:

Olio United 
1028 SE Water Ave.  (across from clarklewis, next to Lippman party supply)
noon to five

bring cash, and all your friends!

http://www.wweek.com/wwire/?p=12200 --->WWeek article on the Trunk Show

Thursday, June 12, 2008

photos!

Here are some shots from the photo shoot for my fall/winter collection.

I would like to thank my photographer, Angela Cash for being so awesome.  Also, my models, Kim and Will, for being very patient and all around swell people.  Jayme Hansen provided her styling expertise.

 
mayfair trench and carnaby fleece jumper




carnaby fleece jumper and abbey turtleneck



camden tee and bromley pant



kim: abbey turtleneck  will: savile bomber jacket bromley pants




Friday, May 23, 2008

First Photoshoot

Yes!  I have finally completed my fall/winter collection and the photoshoot is complete.  It was such a motivating experience.  I feel like I've been working for so long to get this line launched, and once I saw the clothes on the models I felt like my hard work payed off.  

Here are some lessons that I've learned in the past month, as crunch time for getting my collection finished drew near....

    1) Trying to dye things by hand is hard work.  The one drawback to using sustainable fabrics is that they generally only come in one color - natural.  This means that you have to have the garments dyed professionally or try to do it yourself.  I did a couple of test  batches in my washing machine, which seems to produce the most even results, but I just couldn't get the colors that I wanted.  Then, on the brink of achieving near color perfection, my washing machine broke!  I looked down at my feet to see a puddle of blue water inching toward my sewing room.  It seems the washing machine was leaking from the bottom.   With the photoshoot only a day away, I made an emergency trip to the fabric store.  So much for that idea!  

     2) Finishing samples for the photoshoot at 7:15pm when you need to be on location at 8:00pm is such a great idea.  If I can procrastinate, I will, especially when it comes to deadlines.  I got all 6 styles finished, although not perfect, and they looked great on the models, but the amount of stress that I experienced trying to get everything done took a toll on me.  I won't procrastinate like that again, that's for sure!

Tomorrow I'll be going through the photos with my photographer and hopefully I'll have some to post.  Move over, Prada!

Wednesday, March 26, 2008

w-w-website!

Although the content is sparse, my website is up nonetheless.  Now all I need to do is make some clothes....


xo,
Lindsey

Let Me Introduce Myself...

My name is Lindsey, and I like to sew.  Also, I am probably the biggest clothes horse I know. That being said, I'd like to tell you a little bit about what I do and how I've come to where I am. 

I moved to Portland, Oregon in 2002, shortly after graduating from high school.  Fresh out of the midwest (South Dakota, to be exact), I was faced with an unfamiliar city and a thirst to find the one thing in life that I was truly passionate about.  Juggling college classes, a full-time job, and getting to know a new part of the country, I still managed to make time to create.  

Making things has always been a huge part of my life.  I was a girl scout for years and years and years (My mom was the troop leader, so I didn't have much of a choice), and despite despising going door to door toting overpriced cookies, I loved the arts and crafts.  We made so many things during our troop meetings, from refrigerator pickles to dehydrated apples carved and decorated to look like old women's faces.  It seemed silly to me at the time, but now I am grateful for that experience.  

When I moved out west, I decided I would take up sewing.  I bought a sewing machine, some basic patterns, fabric, and set out to learn how to sew.  The gratification I received from completing a garment was addicting, and sewing soon became my new favorite hobby.  I started using found fabrics like sheets, curtains, and other clothing because the prints were unlike anything I could find in a fabric store.  Plus, they were cheaper.  

My friends told me that I should try to sell my stuff at stores around town.  The thought had never even crossed my mind.  Even though my sewing skills were still lacking, I decided to take the plunge and take some of my pieces to boutiques.  Much to my surprise, they were receptive, and I began to create one of a kind pieces under the name Lucy in the Sky Designs.  When I look back at the first pieces I made, they were ill-fitting, and not put together well, but it was a start. 

As my skills improved, so did my aesthetics.  I was still using mostly found and vintage materials, but I was using more wearable fabrics, such as jersey.  Most of the great vintage prints I had were on stiff cotton or unbreathable polyester, which didn't allow me the versatility I was looking for.  With my changing tastes, I decided to also change the name of my clothing line.  I called it 'love, ginger'.  It's kind of a shortened version of saying 'this garment was made for you.  love, ginger'.  

Here are some photos of those earlier pieces:






These pieces were all one of a kind, and made from recycled materials. Once again, it was a good start.


I decided to take a break from apparel for a little while and test the waters with some accessories. A friend who was about to move out of the country gave me her collection of vintage church lady hats, and I became obsessed. Their delicate construction and attention to detail gave me a new goal to work towards with my own projects.  I've always appreciated a well-constructed piece of vintage clothing.  In this age of mass-produced clothing, it's a lot harder to find properly finished seams or little details that make a garment stand out.

Glue gun in hand, I set out to create vintage inspired hats of my own.  It wasn't easy to find the chenille-coated wire, so I made my own using pipe cleaners and heavy-duty wire.  I also sewed strips of wire in between two pieces of felt to make the hats more sculptural.  Here are some photos of the results.  These hats are currently available for sale:


This year I decided to change focus once again.  I wanted to move away from one of a kind pieces and start doing size runs of specific styles each season.  Simple color schemes and thoughtfully placed details will be the foundation.  The name has changed to Reif (this is the last time, I promise) and I'm planning on releasing my first collection in early July '08.

Thanks for sticking with this rather long first blog entry.  I'll be posting photos and other info regarding my progress every few days.  Feel free to drop me a line or pass on any advice or resources you would like to share.